Whose campaign it was?
Hiscox is a specialist insurer in the cyber risk marketplace and they had installed three honeypot servers used by small businesses.These servers would feed data to the digital posters at prominent stations and points across the city.
How this OOH functions?
Each time a cyber attack occurs, it triggers a pulsing red light on the poster, which gradually builds as further attacks occur and resets every 24 hours. The more attacks there are on the servers, the more the poster headline visually reacts.
What was the campaign objective?
Hiscox CyberLive is about making small businesses more aware of the very real threat that cybercrime poses and challenging the belief that cybercriminals only target larger organisations
Who crafted this marvelous master stroke?
Inspired from www.campaignlive.co.uk